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    Women Wednesdays: Erbose

    January 24, 2018

    Audrey pictured

    We’ve been having an amazing time with our Women Wednesday series this month. We’re feeling so deeply connected to our community and are enjoying the responses we’ve been getting from our readers both on the web and in real life.

    This week, we’re featuring the women behind Erbose, one of our favorite skincare lines. Sisters Audrey Dombroski and Jen Schachtebeck created Erbose with a focus on clean beauty. They are committed to self-care through holistic skincare rituals and creating a community of wellness. Audrey and Jen are truly inspiring and have created beautiful products that are environmentally and ethically sound.

    Jen pictured

    We’ve talked about Erbose products before, and we’re happy to say that the results from using their products have been nothing short of amazing. We’re excited to share Audrey and Jen’s story of how Erbose began and what continues to inspire them.

    1. When did you first realize that you wanted to start a skincare line? What called you to it?

    Audrey: I’ve always relied on various self-care rituals to support my physical and mental well-being and while I was studying herbalism, my new found relationship with plants only solidified my commitment to health and wellness. I’ve always been conscious of what I was putting into my body, but only then did I start looking into what I was putting on my body. I began formulating plant-based skincare products for myself, quickly realizing the healing qualities these products provided my skin. I then branched out and started transforming plants into useful products for our family and friends and received great feedback about the effectiveness these products offered. It was then that I became committed to creating and providing products in hopes of empowering others to look at their daily beauty routines through a holistic lens.

    2. What characteristics do you admire most in other women?

    We really admire women who are comfortable in their own skin, who appreciate themselves exactly as they are. We’re also really inspired by women who empower and support other women. Having a community of women who encourage other women to pursue their goals is key. Let’s build each other up instead of holding each other back!

    3. What was the best piece of business advice that you’ve received?

    Measure your degree of passion. You have to be passionate about what you’re doing. If you don’t believe in what you’re doing, why would anyone else?

    4. What is your personal or professional motto?

    “Always do what you are afraid to do.”

    5. Looking back, is there anything you would have done differently when you started?

    Editing! The excitement of first starting out had us crazy with ideas with what we wanted to create and introduce. That, in turn, resulted in way too many products that ultimately felt excessive—a concept that strays from what we want our products to be: simple, clean and uncomplicated. Keeping things simple from the get-go while staying true to yourself is the best way to start any endeavor.

    6. What resources do you recommend to someone starting in your industry?

    We love reading blogs like Chalkboard Mag, Well+Good, and mindbodygreen  for information regarding all around wellness, healthy eating, and natural health. We recommend keeping up with clean beauty products and trends. We love The Moment for information about beauty products and clean living, and try to check in with organic/natural beauty bloggers on Instagram like sunkissedkateblog, livingprettynaturally, and annalovesorganicbeauty for clean products they’re currently into.

    7. If you were given an extra 2 hours a day, what would you do with it?

    We’d definitely use some of that time for wellness- meditation, yoga, going on a hike- anything to cultivate mindfulness. We’d also spend the time catching up with new shows or hanging out with our family and friends. Maybe read a book (for fun)! Oh, and of course, get some extra sleep in the morning, because a little extra rest never hurt anyone! Can we have more than an extra 2 hours? 🙂

    8. What inspires you?

    We’re inspired by a lot of things:

    • A curiosity for the natural world and its healing qualities

    • A desire to create and work with our hands

    • What others in our industry are doing

    • Community building through clean living aspirations

    • A desire to help and show people just how easy it can be to live a natural life

    The list goes on and on….

    9. What’s next for Erbose? Anything exciting that you’d like to share?

    We recently launched the Erbose Baby Line which we’re really excited about! It’s bringing some new opportunities and allowing us to work with health conscious parents who want to lead organic and natural lifestyles for themselves and their kids. We are also in the midst of formulating new face and body oils, so keep an eye out for that!

    Photo Credit: Audrey Dombroski + Jen Schachtebeck



    Women Wednesdays: Tamryn Miller

    January 17, 2018

    For our Women Wednesdays series this week, we wanted to feature one of our favorite bloggers and all around style queen Tamryn Miller of Wannabe Fashion Blogger. Like us, Tamryn is a Bay Area gal based in San Francisco. Tamryn’s unique style has turned the heads of many and continues to give us inspiration in refreshing ways. She has parlayed the success of her blog into partnerships with companies such as J.Jill, Lacson Ravello, and SoulCycle. Tamryn is no snob and is totally down with pairing a beautiful thrifted dress with a pre-loved Chanel bag. She can rock the bootleg Gucci from Afterlife Boutique, and have a ton of people buying it the next day. Tamryn is that cool. Read more about her below. And when you’re done, be sure to check out her blog and follow her on Instagram. It’s lit.

    1. Tell us about Wannabe Fashion Blogger. How did it come about?
    Wannabe Fashion Blogger was born from an inside joke between my sister and I. I have always been very into fashion and when blogging really started taking off, I would look at my own outfits and think “I could do that!” I would send my sister photos of my daily outfits and jokingly sign them from “Wannabe Fashion Blogger.” Everyone in my life encouraged me to start my own blog and I did just that about four and a half years ago. I kept the name Wannabe Fashion Blogger because it helped me get started!
    2. What characteristics do you admire most in other women?
    The number one characteristic I admire most about other women is confidence. I have always been shy and less confident in myself so when I see women who just OWN everything about themselves, I love it!
    3. What was the best piece of advice in starting the blog?
    The best piece of advice I would give to anyone starting a blog is be true to who you are. When you pretend to be someone else, it shows. Readers want authenticity, they want to know who YOU are, not who you are pretending to be.
    4. What is your personal or professional motto?
    “Wear Outside The Box”
    5. What resources do you recommend to someone starting a creative business?
    Honestly, Instagram has been a huge source of inspiration for me and I have learned so much from watching others. I would also recommend finding a community that can support you and who knows what you’re going through. When I first started, I was really shy and didn’t want to network with other bloggers because I was afraid. Now, I have such a solid group of girls that truly support each other in such a unique business world. It’s amazing!
    6. What drives you? What keeps you going with Wannabe Fashion Blogger?
    I feel like my style is always evolving and that really motivates me to continue with Wannabe Fashion Blogger. I love seeing how my style has changed over the years and I love connecting with my audience. Hearing from my readers makes me so happy and they really push me to keep going.
    7. What’s up next for you? Anything exciting that you’d like to share?
    As of right now, I have a few projects that I am working on and hoping to make it to NYFW in September!

    Photo Credits: Shannon Righetti


    Women Wednesdays: Weekend Creative

    January 10, 2018

    Here at Style Approximately, we are all about creating a space of women supporting other women. Inspired by Grace Bonney and her book, In The Company of Women, we decided to start a Women Wednesdays series. Similar to the book, we wanted to gather inspiration and advice from the creative women in our lives and share it with our readers. We hope you enjoy this series and find inspiration to pursue/continue your passions.

    The first women we are featuring in the series is the duo behind Weekend Creative, Elle Mitchell and Arabela Espinoza. Their eye for design is mesmerizing. They have a “let’s be bold and edgy” and “get out of the comfort zone” attitude that I love. Rebels? Yes…and I’m all about it.

    Inspired by the questions asked throughout In the Company of Women, we asked similar questions for Elle and Arabela. Let’s have you get to know Weekend Creative in their own words!

    1. Tell us about Weekend Creative. How did it come about?

    We met at San Jose State University in a photography class and quickly became partners. We ended up working at a magazine together and realized that we were both passionate about art, photography, and art direction. Starting a business was always in the back of our minds, and something we would joke about, but we felt that it was a long way off. Wanting to expand our portfolio outside of the magazine, we reached out to It’s-It Ice Cream to see if they would give us product to shoot in exchange for photos. Long story short, they ended up hiring us, and it gave us the push we needed to actually start a business.

    Weekend Creative is a creative agency specializing in clean, artful photography. We create beautiful images that showcase the best qualities of a brand in order to help them reach the right customers through print, web, or social media. We want our images to be outstanding and truly represent who they are as a brand.

    2. What characteristics do you admire most in other women?

    There are so many women that we admire for many different reasons, but some of the main characteristics that we love in other women are passion for their art, determination and perseverance, and a desire to support instead of compete in their community.

    3. What was the best piece of advice in starting Weekend Creative?

    A lot of the advice we received was given to us even before starting Weekend Creative. Friends and family told us to just go for it even if we didn’t feel ready or know all that much about starting a business. After making the leap, one important piece of advice that we received was to make sure we had a contract between ourselves. While it’s unlikely that we would go our separate ways, it’s important that we cover our bases and protect ourselves.

    4. What is your personal or professional motto?

    “Let’s do what we love and do a lot of it.” – Marc Jacobs

    5. What resources do you recommend to someone starting a creative business?

    We love following successful brands like Darling, DesignLoveFest, GirlBoss, and Create and Cultivate that write articles with great business tips. We also recommend joining facebook groups of creative entrepreneurs where you can ask for advice and also see conversations that might provide useful insight. Some of the groups we are currently in are Creative Lady Collective, Tuesdays Together SF, Lady Boss Workshops, and Build + Bloom by Jessica Whitaker. If you are looking to grow a specific skill, Skillshare and CreativeLive are great for that. 

    6. What does success mean to you?

    We know we are successful when we provide our clients with a service that is beneficial, high quality, and elevates their brand; and we build strong relationships with them. Success is also loving what we do and feeling proud of everything we create.

    7. What’s up next for Weekend Creative? Anything exciting that you’d like to share?

    We’re currently working with a client who is launching a new brand for petite women. We’re excited about this project because it allows us to work both in and out of the studio and we feel like it will push us in new ways. We’re also talking to a few other potential clients and we are excited about working with brands who are very different from each other. It’s a really good challenge. We have lots of goals for this new year and we can’t wait to see where it will take us.


    Inspiration: Feminism

    November 15, 2017

    Before I start my post, can y’all take the time to look at Ionut Radulescu’s art?! The image below is only a taste of this badass graphic designer.

    As an activist and (especially) as a woman of color, I’ve been feeling the stress of the current state of the world Now more than ever, I feel the need for women to collectively come together and support each other in these trying times. I realized before I could make any difference in this world, it had to start with me first.

    There’s a poem by Rupi Kaur that was printed in Darling magazine that resonated with me. More so after I saw a friend of mine repost it:

    “i want to apologize to all the women
    i have called pretty.
    before i’ve called them intelligent or brave.
    i am sorry i made it sound as though
    something as simple as what you’re born with
    is the most you have to be proud of
    when your spirit has crushed mountains
    from now on i will say things like, you are resilient
    or, you are extraordinary.
    not because i don’t think you’re pretty.
    but because you are so much more than that”

    In the spirit of intl women’s day” by rupi kaur, milk and honey(@rupikaur_)

    Let’s love ourselves and love each other truly. Let’s FINALLY start accepting the voices of women as truth. Let’s fiercely protect each other as we’ve promised to time and time again. Let’s continue to inspire and be inspired by all that we bring to the table. Let’s support women run spaces and businesses. Let’s keep this energy of protection and love going so that our future generations of women AND men will understand the mistakes of this world and work towards a better one.

    Image Credit: 1


    Inspiration: Bloggers Roundup

    November 1, 2017

    Photo Credit: Designlovefest

    We wanted to take a moment to highlight 5 amazing women who continually inspire us in developing a creative lifestyle. These women have shaped our own styles and aesthetics in our personal lives and in Style Approximately. Check them out below!

    1.Bri Emery (photo above) of DesignLoveFest

    If you haven’t heard of Bri Emery and her lifestyle blog, DesignLoveFest, you need to check it out now. We’re sure her style looks familiar to you as she has been highly influential everywhere. She is a talented graphic designer who’s aesthetic has moved from the internet world to the real world; she’s had several products launch with Target and partnered with several lines that we love (Hellooo Gorman!). Bri is also unafraid of humanizing the experience and connecting with her readers on a personal level.

    Photo Credit: Grey Layers

    2. Jeanne Grey of Grey Layers

    We were initially intrigued by Jeanne and her meticulous use of the color gray and the lack of color to make a visual statement in her photos. Her minimalist aesthetic along with the use of clean lines and muted tones furthers her cool girl factor that we love. She’s also moved forward with bringing a singular pop of color in her photos and it makes all the more striking. Jeanne is also a strong woman with a strong sense of self; she is a rule-breaker and a feminist. We appreciate her constant reminders of the importance of self-love and strength in one’s convictions.  Read her post on buying a ring for YOURSELF here.

    Photo Credit: Sincerely Jules

    3. Julie Sariñana of SincerelyJules

    Julie’s blog started off as a creative outlet while she was at FIDM and has morphed over the years into a huge social media presence. Her influence as a blogger parlayed  into her own clothing line, available online and at department stores like Nordstrom. She continues to have a keen eye for mixing street and luxe brands that further establishes her own unique take on the California cool girl style, that’s been admired by many over the years.

    Photo Credit: Sfgirlbybay

    4. Victoria Smith of SFGirlbyBay

    We have been following Victoria Smith since 2006. An SF woman now in LA, Victoria is highly influential in the design world bringing forth a high quality aesthetic and content to the masses. Her unique sense and understanding of design also helped launch Pinterest as she was one of the first influential bloggers to test and promote the site.

    Photo Credit: Man Repeller

    5. Leandra Medine of Man Repeller

    The woman behind Man Repeller, Leandra Medine, is a woman after our own hearts. She lives and spouts the mantra of dressing for yourself and no one else, which for her, is her killer signature New York style. On top of her style game she writes thoughtful essays and gives spot on advice on her blog that hits home with us EVERY. TIME. Want a better idea of what Man Repeller represents? This is their mission statement: Man Repeller explores the expansive constellation of things women care about from a place of openness and humor, with the conviction that an interest in fashion doesn’t minimize one’s intellect.